# LeadArray — Full Reference > LeadArray is a lead intelligence engine for modern revenue teams. It automatically validates, enriches, scores, and routes inbound leads — transforming raw contact data into prioritized, sales-ready opportunities before they reach your CRM. LeadArray solves a core problem for revenue teams: most companies acquire large volumes of leads but waste significant time and budget chasing contacts with bad data, wrong fit, or no intent. LeadArray processes every inbound lead automatically — answering six key questions before a rep ever picks up the phone: Who is this person? Is their contact valid? Is there compliance risk? What's their likelihood to convert? Do they match our ICP? When should we reach out? --- ## Product Capabilities ### Lead Validation Verifies the quality and accuracy of contact data in real time — including email address deliverability, phone number format and line type, and overall data completeness. Prevents bad data from entering the CRM and polluting pipeline metrics. ### Lead Enrichment Automatically appends missing company and contact information from multiple external data sources. Fills gaps in firmographics (company size, industry, revenue), technographics, and contact details so reps have full context without manual research. ### AI Lead Scoring Scores each lead against a configurable Ideal Customer Profile (ICP) using AI. Scores reflect fit across company size, industry, geography, job title, and behavioral signals. Each account can have up to 1–unlimited AI scoring profiles depending on plan, enabling multi-product or multi-segment scoring. ### AI Lead Summarization Generates a concise, natural-language summary of each lead for sales context — surfacing the most relevant signals (company overview, contact role, fit indicators, compliance flags) so reps can engage faster and more confidently. ### Compliance Signals Surfaces DNC (Do Not Call) list indicators and TCPA-relevant signals for each lead. LeadArray provides compliance signals only — customers are responsible for their own TCPA and CAN-SPAM compliance decisions. ### Duplicate Detection & Removal Identifies duplicate leads across sources and within the pipeline before they reach the CRM, preventing double-worked contacts and inflated pipeline counts. ### Data Normalization Standardizes lead data into a consistent structure regardless of source — CSV uploads, API submissions, webhooks, CRM imports, or email ingestion. Eliminates formatting inconsistencies across campaigns and vendors. ### Lead Routing & Alerts Automatically routes qualified leads to the correct CRM record owner, territory, or team based on configurable routing rules. Sends real-time hot lead alerts via Slack or Microsoft Teams so high-priority opportunities are acted on immediately. --- ## How It Works 1. **Lead Ingestion** — Leads enter LeadArray via CSV upload, API submission, webhook, CRM import, or email ingestion. 2. **Validation** — Contact data (email, phone) is verified for accuracy and deliverability. 3. **Enrichment** — Missing firmographic and contact data is appended from external sources. 4. **Compliance Check** — DNC/TCPA signals are surfaced and flagged. 5. **Scoring** — AI evaluates each lead against configured ICP profiles and assigns a score. 6. **Summarization** — An AI-generated summary is created for sales context. 7. **Routing & Delivery** — Leads are pushed to the connected CRM with routing logic applied, and hot lead alerts fire via Slack/Teams. --- ## Integrations ### CRM Integrations - **HubSpot** — Available on all plans. Leads are pushed directly to HubSpot contacts/deals with enriched data and scores. - **GoHighLevel (GHL)** — Available on all plans. Full two-way sync for agencies and sales teams on GHL. - **Salesforce** — Available on Growth plan and above. - **Custom CRM via API** — Available on Enterprise. LeadArray's API supports integration with any CRM or data system. ### Communication & Alerting - **Slack** — Hot lead alerts and routing notifications delivered to configurable Slack channels. - **Microsoft Teams** — Hot lead alerts delivered to Teams channels. ### Data Delivery - CSV exports (all plans) - API and webhook delivery - Direct CRM push (HubSpot, GHL, Salesforce) --- ## Pricing All plans are usage-based — customers pay for lead volume processed, with per-lead overage rates when monthly thresholds are exceeded. ### Pilot - **Users:** 1 - **AI Scoring Profiles:** 1 - **Lead Volume:** Usage-based - **Per-lead overage:** $0.75 - **Key features:** CSV/CRM export (HubSpot, GoHighLevel), manual CRM push, lead validation and enrichment - Best for: Individual operators or small teams evaluating LeadArray ### Starter / Grow - **Users:** 5+ - **AI Scoring Profiles:** 3 - **Lead Volume:** Usage-based - **Per-lead overage:** $0.65 - **Key features:** Everything in Pilot, plus hot lead alerts (Slack/Teams), auto and manual CRM routing, lead scoring - Best for: Growing sales teams processing multi-source leads ### Growth - **Users:** Unlimited - **AI Scoring Profiles:** 5 - **Lead Volume:** Usage-based - **Per-lead overage:** $0.55 - **Key features:** Everything in Starter, plus advanced routing rules, compliance signals, Salesforce integration, Managed Operations (annual plan only) - **Billing:** Monthly or annual (annual unlocks invoicing and Managed Operations) - Best for: Revenue operations teams with complex routing needs and compliance requirements ### Enterprise - **Users:** Unlimited - **AI Scoring Profiles:** Unlimited - **Lead Volume:** Negotiated - **Key features:** Everything in Growth, plus custom CRM and API integrations, advanced security controls, dedicated customer success manager, priority support, Managed Operations included - Best for: Large organizations with custom integration requirements, strict security standards, or high-volume lead operations --- ## Industry Solutions ### Insurance & Financial Services Designed for regulated industries that need compliance-aware lead processing. LeadArray surfaces DNC and TCPA signals on every lead, routes compliance-flagged contacts appropriately, and enriches leads with firmographic data relevant to insurance and financial services buyers. ### Personal Injury & Mass Tort Built for PI and mass tort firms buying leads from vendors, aggregators, pay-per-call, and paid social. LeadArray sits between lead sources and the intake stack — validating, enriching, scoring, and screening every claimant lead before it reaches intake. Ingests via webhook, API, email, or CSV upload and ranks vendors on the quality of leads they actually deliver, so firms work the cases most likely to sign first. ### Mortgage & Lending Mortgage leads decay fast — time between inquiry and contact attempt is critical. LeadArray validates and enriches borrower leads in real time, prioritizes by ICP fit and intent signals, and routes to the right loan officer instantly with hot lead alerts. ### Outbound Sales LeadArray helps outbound sales teams stop wasting rep time on bad data. Leads are validated and enriched before hitting the CRM, ICP scoring ensures reps focus on the best-fit prospects, and hot lead alerts ensure immediate follow-up on high-intent contacts. ### Home Services Home service companies generate leads 24/7 from websites, ads, and aggregators. LeadArray ensures no after-hours lead is lost — validating, scoring, and routing every submission immediately so the best opportunities reach a rep at the right time. --- ## Free Lead Audit LeadArray offers a free lead audit for revenue leaders who want to understand the health of their current lead data. The audit includes: - **Data Quality Report** — Assessment of email and phone validity rates across the submitted dataset - **Duplicate Analysis** — Identification of duplicate contacts and overlap rates - **AI Score Preview** — Sample ICP scoring applied to submitted leads - **ICP Alignment Check** — Assessment of how well current leads match the company's ideal customer profile The audit concludes with an invitation to a discovery call to review findings with a LeadArray team member. --- ## Data & Compliance - **Data Ownership:** Customers retain full ownership of all lead data uploaded to or processed by LeadArray. - **No Outreach:** LeadArray does not contact, email, call, or otherwise reach out to leads on behalf of customers. It is a data processing and routing platform only. - **Compliance Signals:** LeadArray provides DNC/TCPA indicators as informational signals. Customers are solely responsible for their compliance with TCPA, CAN-SPAM, GDPR, and other applicable regulations. - **Data Processing Addendum:** A DPA is available for enterprise customers requiring formal data processing agreements. --- ## Company LeadArray was built to help revenue teams spend less time sorting through lead data and more time engaging with the opportunities that matter most. The company's belief is that success in modern sales is not about acquiring the most leads — it's about quickly identifying the best opportunities and acting on them with confidence. - **Website:** https://www.leadarray.ai - **App:** https://app.leadarray.ai - **Book a Demo:** https://cal.com/leadarray/discovery - **Free Lead Audit:** https://www.leadarray.ai/lead-audit - **Terms of Service:** https://www.leadarray.ai/TOS - **Privacy Policy:** https://www.leadarray.ai/PP - **Data Processing Addendum:** https://www.leadarray.ai/DPA