Frequently Asked Questions
Find answers about the product, how to use LeadArray, and trust and compliance.
Product
LeadArray is a lead intelligence platform that automatically cleans, enriches, scores, and prioritizes your leads before they reach your CRM. Instead of forcing your team to manage multiple tools and workflows, LeadArray processes raw leads into sales-ready opportunities that your team can act on immediately.
LeadArray acts as an intelligent processing layer between your lead sources and your CRM.
When a lead enters the system, LeadArray automatically:
- Normalizes the data into a consistent structure from multiple sources
- Removes duplicates
- Enriches the lead with additional information
- Validates emails and phone numbers
- Checks compliance signals (such as DNC/TCPA indicators)
- Scores and prioritizes the lead using your ideal customer profile via AI
- Delivers the processed lead to your CRM or export destination
The result is a clean, qualified, prioritized lead list ready for sales action.
Most tools provide data or building blocks.
LeadArray delivers fully processed outcomes.
Instead of requiring you to build enrichment workflows and scoring models yourself, LeadArray automatically handles the entire pipeline so your team receives prioritized leads ready for outreach.
Usage
LeadArray supports multiple ingestion methods, including:
- CSV uploads
- API submissions
- Webhook submissions
- CRM imports
- Email ingestion
Each lead is processed through the same pipeline regardless of how it enters the system.
After processing, leads can be delivered to:
- CRMs (such as HubSpot, Salesforce, or GoHighLevel)
- APIs
- CSV exports
- Other connected systems
LeadArray acts as the intelligence processing engine and source of truth for your leads, while your CRM remains the ultimate system of record for your contacts and opportunities.
LeadArray uses AI to evaluate each lead after enrichment.
The system analyzes available data signals such as company information, messages, custom fields, contact details, and qualification indicators, and more to determine which leads are most likely to convert.
Each lead receives a score and a summary explaining why the lead matters, helping sales teams focus on the right opportunities first.
Trust & Compliance
You do.
Customers retain full ownership of all lead data they upload to the platform. LeadArray processes that data only to provide the services requested.
No.
LeadArray does not send communications or operate a dialer.
The platform processes and prepares lead data, but all outreach is handled by your existing sales tools and systems.
LeadArray provides informational signals such as validation checks and compliance indicators, but customers remain responsible for ensuring outreach complies with laws like TCPA and CAN-SPAM.
LeadArray does not initiate communications and does not verify legal consent for outreach.